Why “Make Your Day Smile” is the heartbeat of amazinGranola

Why “Make Your Day Smile” is the heartbeat of amazinGranola

Imagine if you could leave every place and every situation a little better than you found it. Maybe you give a genuine smile to a stranger, spend quality time with your loved ones, give yourself a break, or actively support environmental protection. Every small gesture counts.

This approach inspires consciously making positive decisions that spread joy and optimism. In this way, we not only make our own day more beautiful, but also leave a smile on others and those around us.

“make your day smile” is therefore more than just a claim on our products. It is the guiding principle behind amazinGranola - and our invitation to contribute with a little optimism, attention and joy to making the world a little bit brighter and friendlier.

😀

Imagine if you could leave every place and every situation a little better than you found it. Maybe you give a genuine smile to a stranger, spend quality time with your loved ones, give yourself a break, or actively support environmental protection. Every small gesture counts.

This approach inspires consciously making positive decisions that spread joy and optimism. In this way, we not only make our own day more beautiful, but also leave a smile on others and those around us.

“make your day smile” is therefore more than just a claim on our products. It is the guiding principle behind amazinGranola - and our invitation to contribute with a little optimism, attention and joy to making the world a little bit brighter and friendlier.

😀

Sustainability

Sustainability

🌱 Our commitment to sustainability at amazinGranola 🌱
With amazinGranola and COEUR DE NOIX we produce certified ORGANIC granola and ORGANIC nut mixes. Our recipes are vegan, and from production to packaging we pay attention to environmentally friendly and resource-saving solutions in order to keep our ecological footprint as small as possible.

♻️ Reuse • Refill • Recycle ♻️
Our glasses, sports cans and XL cans are made for more than one use. They can be refilled again and again - with granola or, as our customers show us, with completely different things.

Ours is there for refills ReLoad bag. The current generation consists of PP No. 5 as mono material. In this way, we avoid material composites that are difficult to separate and rely on packaging that is designed to be recyclable and - where appropriate collection and recycling routes are available - can be recycled again.

So we try not to think of packaging as simply a disposable product: reuse, refill and choose materials that can remain in the cycle if possible.

💦 Sustainable production and delivery ☀️
All production equipment in the Granolaria is powered by 100% hydroelectric or solar energy (Repower) operated. In addition, most of our deliveries to the post office are carried out using electric vehicles in order to further reduce CO2 emissions.

🌱 Our commitment to sustainability at amazinGranola 🌱
With amazinGranola and COEUR DE NOIX we produce certified ORGANIC granola and ORGANIC nut mixes. Our recipes are vegan, and from production to packaging we pay attention to environmentally friendly and resource-saving solutions in order to keep our ecological footprint as small as possible.

♻️ Reuse • Refill • Recycle ♻️
Our glasses, sports cans and XL cans are made for more than one use. They can be refilled again and again - with granola or, as our customers show us, with completely different things.

Ours is there for refills ReLoad bag. The current generation consists of PP No. 5 as mono material. In this way, we avoid material composites that are difficult to separate and rely on packaging that is designed to be recyclable and - where appropriate collection and recycling routes are available - can be recycled again.

So we try not to think of packaging as simply a disposable product: reuse, refill and choose materials that can remain in the cycle if possible.

💦 Sustainable production and delivery ☀️
All production equipment in the Granolaria is powered by 100% hydroelectric or solar energy (Repower) operated. In addition, most of our deliveries to the post office are carried out using electric vehicles in order to further reduce CO2 emissions.

FROM THE MONEY BOX TO THE STORAGE BOX – THIS IS HOW OUR GLASSES LIVE ON

FROM THE MONEY BOX TO THE STORAGE BOX – THIS IS HOW OUR GLASSES LIVE ON

What comes after the granola? Our customers have lots of ideas. Here we show some of the most beautiful ways in which our glasses can be reused.

What comes after the granola? Our customers have lots of ideas. Here we show some of the most beautiful ways in which our glasses can be reused.

Our story

Our story

My husband Hans Jörg and I were not always granola producers. Before we turned to this new passion, we were both rooted in the restaurant industry for many, many years. Our journey literally began “from the bottom up”, and over the years we were able to gain valuable experience while running and shaping several internationally well-known companies.

Gastronomy has taught us a lot: dedication, creativity and, above all, the art of creating and sharing enjoyment. In 2021 we felt it was time to try something new, take on a new challenge and direct our passion in a different direction.

Our granola journey was an adventure characterized by curiosity and the desire to express our creativity in new ways. For me, this move meant more than just a career change: it gave me the opportunity to share our long-standing love of good food and conscious nutrition in a new way - by producing each batch myself with care and dedication.

My husband Hans Jörg and I were not always granola producers. Before we turned to this new passion, we were both rooted in the restaurant industry for many, many years. Our journey literally began “from the bottom up”, and over the years we were able to gain valuable experience while running and shaping several internationally well-known companies.

Gastronomy has taught us a lot: dedication, creativity and, above all, the art of creating and sharing enjoyment. In 2021 we felt it was time to try something new, take on a new challenge and direct our passion in a different direction.

Our granola journey was an adventure characterized by curiosity and the desire to express our creativity in new ways. For me, this move meant more than just a career change: it gave me the opportunity to share our long-standing love of good food and conscious nutrition in a new way - by producing each batch myself with care and dedication.

1987

As the daughter of a gastronomy family that is the fourth generation to run a country inn in Germany, I was practically born with the host gene. Nevertheless, at the age of 16, I decided to get to the bottom of the matter and learn from the ground up what it takes to be able to pamper guests in the very best hotels.

1992

Hans Jörg, my still unknown future husband, has an awakening experience in Miami Beach. He discovered it for the first time in the “News Cafe” restaurant Granola. A culinary love at first sight and enthusiasm for a product that never existed in Switzerland, even if Dr. Bircher had already done pioneering work with his muesli in Zurich around 1900. 

1993 - 1999

Always up your nose. From an early age I was able to put my sensory skills to the test in excellent restaurants and reach for the stars. Whether as a sommelier in the Schwarzwaldstube of the “Traube Tonbach” in Baiersbronn, as a chef-de-service at Jöhris in the “Talvo” in Champfèr or as a chef-de-bar on Cocoa Island, when the Maldives were still almost untouched. 

1998

Hans Jörg acquires the mountain restaurant “paradiso” high above St. Moritz. The view over the lake landscape of the Upper Engadine and its mountains is simply breathtaking.

1999

It's time for me to meet my husband! And voilà: Hans Jörg and I meet and make the little stars in our eyes sparkle. And because it's so beautiful and we can do it well together, we put our love and passion into developing the brand together “el paradise”, with which we have made the mountain restaurant renowned and award-winning el paradiso Mountain Club build.

2009

This year we were particularly interested in... "MASTER", the highest award, at the “Best of Swiss Gastro Award”.

2015

With the beautiful restaurant “Lej da Staz” we are expanding our enjoyment of gastronomy and - in addition to my passion as a hut owner on "el paradiso" - I will be managing director of this magical place.

2018

As part of a cooperation with the “Eleven Madison Park” In New York, which has just been named the world's best restaurant, we visited the owner for a photo shoot Daniel Humm as a guest. After the excellent dinner we were presented with a glass Granola. The goodness of pleasure overwhelmed us and planted a seed within us. As soon as I returned from the USA, I started tinkering at home and was filled with the desire to create a granola that would delight us in the same way.

2021

After 23 fulfilling and unforgettable years, we say goodbye to “el paradiso” and also to “Lej da Staz”.

2022

We treat ourselves to a break and go traveling. For us as a family, it is an opportunity to look forward and find new perspectives and ideas. When we were invited as guests at friends' houses, I would each have a glass of the homemade one Granola to bring with you. They were so enthusiastic about it that it didn't take long before we were asked if they could buy it too. Bang! The business idea was born. And Hans Jörg and I had a new goal in mind.

2023

After 14 months of intensive development, it was August 1, 2023 so far: We launched amazinGranola. Before that, Hans Jörg and I had put a lot of strength, knowledge and passion into our new “baby” - researched, tried out, rejected, recombined and tested again and again. We started with five independently developed gourmet granolas and were quite happy that something new had actually emerged from an idea.

Make your day smile

amazinGranola is more than just a brand on our products for us. It is the promise that every spoonful enjoyed will put a smile on your face. Whether in the morning, evening or in between. This is what we stand for with our name and our credo: MAKE YOUR DAY SMILE

Search